Google AI Mode has now launched in the UK as of 29 July 2025, changing the way people experience search results. Instead of scrolling through traditional blue-link listings, users can enable AI Mode and receive conversational, AI-generated answers powered by copyright 2.5. The system works with text, voice, and image inputs, splitting queries into sub-questions to provide rich, structured overviews.
While this gives convenience for searchers, it raises concerns for businesses and publishers. Reports show that click-through rates from Google have halved since AI Overviews were rolled out, with some news-related queries seeing up to 69% of searches end without a site visit. This could mean a substantial drop in referral traffic for websites that rely heavily on organic search.
To adapt, brands will need to revise SEO strategies. click to find out more This includes optimising for Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO)—techniques aimed at making content AI-friendly, structured, and authoritative so it can be cited directly in AI responses. Building brand credibility, ensuring technical SEO health, and diversifying traffic sources will be vital in this new landscape.
At Piranha Digital, we help businesses adapt to an AI-driven search environment. Our tailored SEO strategies combine technical expertise, content optimisation, and authority-building to ensure your brand remains visible and trusted—whether your audience is searching through traditional listings or AI Mode.
Now is the time to adapt. Get in touch with Piranha Digital to guarantee your SEO is ready for the future of search.